Driven by a passion for startups, sales, and exploration, I excel in environments that demand building and problem-solving. Experienced in building dynamic teams, nurturing companies, and driving revenue growth across Sales, Marketing, and Customer Success. Guided by Kaizen
Japanese philosophy: “continuous improvement”
, I bring a multifaceted perspective shaped by leadership in SaaS, AI, hospitality, and travel.

Core Skills

SalesExpert
LeadershipExpert
Decision MakingExpert
CommunicationVery Strong
Problem SolvingExpert
MarketingVery Strong
Time ManagementVery Strong
AdaptabilityVery Strong

Professional Experience

VP of Revenue

Jurny, Inc.

Miami, FL | Oct 2021 – Present

Highlights

  • Named Top 5 Startup of 2023 by Unicorner
  • Recognized as Top 100 AI Tool of 2023 by GenAI
  • Built high-performing Sales, Marketing, and Customer Success teams from scratch
  • Work closely with C-suite, board, and investors on strategy and direction
  • Responsible for all Revenue Operations, Sales, Marketing and investor reporting

Key Achievements

Manage team of 12 across Sales, Marketing, & Customer Success
Raised $3M+ in funding through crowdfunding & internal rounds
Scaled revenue: $0 → $3M ARR in 6 months of new product launch
Doubled revenue in 2025 so far
Boosted sales from 200–300 units/year → 200+ units/month
Coached team from 15% avg win rate → 48% avg win rate
Improved CAC/LTV ratio from 11.93 → 43.38 in 3 quarters
Reduced churn by 50% QoQ

Partner

JCH Travel Group

Miami, FL | Mar 2013 – Present

Highlights

  • Directed revenue growth, profitability, and retention in first 3 years
  • Secured top accounts still driving majority of revenue today
  • Now active in a limited advisory role while retaining ownership

Founding US Business Development Manager

Avantio

Miami, FL | Jan 2020 – Oct 2021

Highlights

  • Spearheaded U.S. & LATAM expansion for leading European PMS provider
  • Grew team to 6 (including 2 AEs, 2 SDRs, and 2 CSMs)
  • Owned GTM strategy, demand generation, ICP identification, and team building
  • Achieved 120% YoY growth despite COVID headwinds

Founding Sales Consultant

ScanForce

Miami, FL | Mar 2016 – Dec 2019

Highlights

  • Sold complex SaaS to enterprise clients (e.g., Mountain Valley Spring Water, Bulk Reef Supply, Late Model Restoration)
  • Increased annual sales from <$600K → $1.3M year 1
  • Expanded sales team to 4 (SDR, 2 AEs, 1 CSM)

Education & Professional Development

Courses

  • CRO SchoolPavilion (Jun 2023)
  • Revenue ArchitecturePavilion (Mar 2023)
  • Intro to Rev OpsPavilion (Jan 2023)
  • Enterprise Sales BootcampTOP One Percenter Academy (Jan–Apr 2022)
  • Leadership FoundationsLinkedIn (Oct 2021)
  • Leading EffectivelyLinkedIn (Oct 2021)
  • SaaS Sales FoundationsAspireship (Oct–Nov 2021)

Languages

  • English (Native)
  • Spanish (Fluent)

Hobbies & Interests

TravelingWoodworkingChessGolfGardeningSaltwater AquariumsIndie Software DevelopmentAnything with AI